43
# of articles
4.12B
Online readership
958
Social shares
Highlights from Pitchfork, Slate, TechCrunch, Engadget, and many more.
Artiphon
Artiphon came to RPS for help fanning the media flames as they brought out new features and products that required nuanced storytelling and outside-the-box PR thinking. The RPS team delivered top-tier media placements including hard-to-crack gift guides. Furthermore, they tapped unforeseen opportunities—even scoring a TV placement for Artiphon’s Orba instrument. The results: Artiphon recorded their best year for sales of the Orba to date.
The press placements that RPS secured on our behalf had a sizable impact on our sales and traction this year—it’s been a pleasure to have them onboard.
Adam McHeffey, CMO, Artiphon
Vickie Nauman
Vickie Nauman, a highly regarded music tech entrepreneur and consultant, brought on RPS to build her thought leadership profile as well as better manage incoming requests from media. With her PR team collaborating on strategy and finding placement in top industry publications, Vickie got the support she needed to amplify her insights and bring attention to her broad expertise and creative thinking. Already a star as a thought leader, Vickie’s work with RPS helped her broaden reach with focus, intention, and clarity.
32
# of articles
446K
Online readership
895
Social shares
Highlights from The Guardian, Variety, Billboard, and many more.
I am in a unique position to see patterns and trends in music tech, and therefore have an abundance of ideas in my head about where the industry is heading. I needed help drawing these concepts out and getting them published, and the Rock Paper Scissors team has been incredibly effective as a collaborator, an expert on providing guidance and editing, and finally in facilitating publication to get these written pieces in front of strategically important audiences. This helped further my business goals and I highly recommend the team.
Vickie Nauman
235
# of articles
1.04B
Online readership
122.3K
Social shares
CD Baby
When CD Baby came to RPS, they were hesitant because of a past bad experience with a PR firm. But they knew the tech stack and customer service they had built in recent years was little known beyond their existing fanatic user base. With a steady cadence and clever strategy combining announcements, benchmarks, and thought leadership, CD Baby became the benchmark, winning the largest share of voice for independent music distributors.
RPS has been a fantastic partner. In addition to helping launch and program our three DIY Conferences, they regularly help us get visibility for our brands worldwide. For example, they helped immensely with my most recent Billboard Op-Ed, which required a high level of data sharing and collaboration with YouTube. In fact, all of the OpEds I’ve done the past 5 years have a bit of my DNA and theirs, including Billboard, Music Business Worldwide and Music Ally. They’ve also assisted in getting exclusive coverage in the New York Times, twice, as well as numerous mentions in articles in other retail publications. In short, my experience is, ‘Like Wow!’
Tracy Maddux, CEO, AVL Digital/CD Baby
Bandsintown
Having tried PR over the years, Bandsintown was weary but ready to try again. Initial efforts were decent, but things really took off when the company was faced with a total shift in the live music scene. As a concert discovery platform, they quickly added in livestreaming discovery and concert curation among other things. All of a sudden rps had several announcements every week to get out. Our fast messaging, pitching, and overall pace led to a huge amount of press that opened doors for partnerships with some of the biggest household names in music.
262
# of articles
5.51M
Online readership
16.8K
Social shares
Highlights from Rolling Stone, Wall Street Journal, Pollstar, Vox, Bloomberg, Resident Advisor, and many more.
56
# of articles
544M
Online readership
6.21K
Social shares
Highlights from the Wall Street Journal, Engadget, The Verge, and Business Insider.
Art + Logic
It’s tough to get PR when you are a software agency. Clients don’t want your agency to get credit; they paid for their successes! But RPS worked with Art + Logic to find just the right stories and thought leadership content that landed them article after article. And since we are deeply connected in music and tech, our PR work stretches beyond press and leads to strategy and introductions.
We were looking for a way to expand our visibility and grow our market while getting the word out about our 30 years of expertise in software development. The team at rock paper scissors started helping us work toward these goals right out of the gate. They’re a smart, talented, passionate bunch, and we’re glad to be working with them. We’ve seen some amazing results. Specifically, RPS hasn’t just helped us get more visibility and press coverage, they also introduced us to Arabian Prince at their Music Tectonics conference and helped us reach a broader audience for our software development services. They’ve also done a fantastic job getting the word out about our involvement in the development of MIDI 2.0. We’re thrilled to work with such a smart, talented, passionate team.
J. Carlos Perez, Director of Marketing, Art + Logic
SoundStorming
Launching an app for independent musicians can be tough. There is so much competition and the first step is getting users. RPS was able to boost visibility for SoundStorming’s launch event. That got them press that attracted thousands of new users to download the app.
28
# of articles
253M
Online readership
2.24K
Social shares
Highlights from Pitchfork, Forbes, Reverb, and Water & Music
Working with RPS has been a great experience for us. They completely understood the vision of the company and the right placements and media channels to get the most out of the campaign. They helped us launch the platform and gain visibility and attention, not just from the music industry, but from culture and popular media. They built a team of top professional people that felt like they were part of our own company. They put us in top magazines and blogs like Pitchfork, and Reverb, as well as some great podcasts. Thanks to them, we were featured in placements that we would’ve never gotten if it wasn’t for their connections and expertise. We will definitely work together again for our next PR campaign
Arnau Bosch, Co-Founder/CEO, SoundStorming
15
# of articles
41M
Online readership
1.29K
Social shares
Highlights from TechCrunch, Billboard, Digital Music News, Hypebot, and many more.
Loudr
Loudr enlisted RPS for publicity leading up to being acquired by Spotify. We helped Loudr demonstrate that they had perfect solutions for the challenges faced by streaming services. For example, during our campaign, we helped Loudr’s CEO secure this opinion piece.
I could not recommend RPS more highly. The elements that I enjoyed the most were the weekly reports with a list of all our prospective targets and the process made on each. They are proactive, organized and lovely to work with.
Chris Crawford, CEO, Loudr